Winning Attitude

It's that winning attitude that makes the difference.
Sometimes, players get stuck in the "we can't win games" mentality. It's hard to achieve success when you don't know what it feels like.
As coaches, this is the most difficult to achieve in a program.
I mean, your staff and your players can absolutely work their arses off, but come gametime, there is failure.
It's hard to fix something that doesn't involve scheme, personnel, work ethic, behavior, etc.
How do you build and foster a winning attitude?

I know I don't have the widest frame of reference here, but unfortunately the only times I've ever witnessed programs get turned around it involved a coaching change that brought a new attitude AND fixed a lot of the organization, structure, and management that was missing before.

There are a lot of things that successful programs take for granted that many "losers" don't have, and you can't always fix them all at once. Just off the top of my head, stuff like:

1. A decent fundraising structure (solicit donations, raffle things off, etc.)
2. Parental Support (ties in with fundraising)
3. Winning Tradition (proves to players it's been done before and can be done again)
4. Community Support (goes hand in hand with tradition/fundraising--if you build it, they will come).
5. Senior Leadership/Ownership of the team
6. Build around new, enthusiastic kids in MS and 9th grade--work closely w/feeders in youth and MS
7. Revamped offseason weight/speed/agility programs to make athletes better in offseason
8. Taking advantage of spring ball, 7 on 7, summer camps, 2 a days, etc. to hone skills and see who wants to get better.
9. Team building activities to get players bonded after class.
10. Adding an athletic period.
11. Getting players to believe they can win if they just do the right things.
12. Getting the coaching staff all on the same page--you might be amazed.
13. A coherent offensive/defensive schemes that fit the talent/coaches' strengths better
14. Finding creative ways to work around/build that which you don't have.
15. Get kids involved in other sports (basketball, track, wrestling, etc.) so they actually get in better shape in the offseason.
16. Points systems to reward hard work/good behavior.
17. Better organization of practice time--make it more efficient and fun.
18. Overall raising of standards: conduct, weightroom participation, expectations in weightroom and on field, etc.
19. Let it be known that the mistakes that have cost games in the past will not be tolerated or repeated.
20. Demonstrate through actions that no player, parent, or booster is bigger than the team. The coaches coach. Players play. Parents parent. Boosters support the team. That's it. Even if it means losing an All State stud or a fat donation check, everyone has to know his role and not overstep his bounds.
21. Give everybody involved a role to play where they feel valued, including the scrubs, underclassmen, newbs, etc. It's politics, but people care more and work harder for you when they feel their contributions are valued and important.
22. Soften the schedule as much as possible so the kids get to experience a taste of winning. Especially helpful to get some wins late in a season to build momentum into the offseason.
23. How much are you focusing on technique and mental preparation in Indies? A lot of good programs spend most of their practice time on indies and fundamentals, with classroom sessions devoted to the mental aspects. A lot of bad programs don't.

I don't mean to get on a high horse here, because Lord knows you and the kids've been banging your heads against a brick wall for years and you obviously are trying everything to right the ship. Even then there are a ton of things beyond your control. All you can worry about is the stuff you can fix.

I'm just trying to throw things out you might not have thought of to give you some ideas. If you're going to build something, you need an overall plan of how all the pieces fit together, maybe even how to build the pieces themselves. Maybe you could sit down as a staff and take a long look at yourselves and the program itself to see what you can work on together. Decide on the concrete stuff you can change and the attitude you want to project to the kids. Get together on it and execute it just like you want your team to execute. Enthusiasm and Optimism is contagious, but only if you prove you believe it yourself. Make the game fun and competitive and the kids will buy in!

Now, an old trick that my own HS coaches used to good effect (we were perennial doormats who were told we couldn't beat anyone, even by our previous HC!) was to paint and revamp the weightroom, field house, and locker room as much as you can. A few cans of paint are cheap, but with an increased focus on quality and becoming better, the spiffed up environment helps reinforce a powerful message that a new day is here and higher standards are a part of it.

The things the new HC did to build the program taught me a lot, both good and bad. Painting the locker room, starting a TD Club when we had no fundraising before, revamping our terribly ineffective workouts, recruiting the halls, and adding spring ball and a spring game really helped my school go from doormat to respectability. We always had talent in the school, but we never got much out of it because the previous HCs didn't have the organizational side down pat.

However, as much good as this guy did, he also made the mistake of selling out his program to selfish players and parents in the name of placating "better athletes." They became known for taking talented kids who'd been kicked off at other schools and this bit them a few times. Overall discipline and work ethic took a nosedive when the other kids saw what these "favorites" got away with, which kept those teams from becoming all they could've been.

Anyway, I'll stop rambling now, but I hope these ramblings are some use to you. You've got a lot more experience than me, and you obviously know your situation a lot better than I do, but I'm just trying to help you brainstorm here. Good luck, coach.


Most of us work very hard for what we got but most of us don't work hard enough for what we want.